Platform
for Sustainable Future
The midpoint of the year is for many trade associations time for reflection
on the past year with the onset of AGMs and in CABs case
an Annual Review and Sustainability Report. In the current climate
of worldwide economic uncertainty it is a brave man who predicts the
future and for the present, focus for CAB is service and added value
in many cases this means laying the groundwork or platform
for members to build upon.
CAB has been successful in laying this groundwork its member
events in the past 12 months involving in each case up to close to
60% of the membership, providing THE meeting place for the aluminium
in building sector. Developing targeted technical and marketing conferences
with leading industry speakers, CAB has added to this training by
highlighting the opportunities to be gained by members presenting
CAB CPD seminars to promote aluminiums sustainable credentials.
Indeed sustainability remains for all materials the priority communication
and CABs soon to be launched report on this topic will focus
on how current global thinking encompasses the full cradle- to-cradle
life cycle approach. It will consider, amongst other things, how aluminium
extraction and refining companies have dramatically reduced their
energy requirements and how, due to its complete recyclability, the
bank of processed aluminium produced since the 1880s
continues to grow to the extent that 75% of the metal produced since
then is still in use for future generations to exploit as a low energy
resource.
In providing the above activities CAB is highlighting many of the
key characteristics that a modern best practice Trade Association
should display and the nature of the services it should provide.
Justin Ratcliffe
CAB Chief Executive