OGC Embarrassment at New Logo

Officials at the Office of Government Commerce are trying to explain the thinking behind their new logo, which seems to imply a rather literal hands-on approach.

It cost £14,000 to create, but unfortunately nobody thought about what it would like when turned on its side.The logo was intended to signify a commitment to the body's aim of ‘improving value for money by driving up standards and capability in procurement’.

Instead, it may turn the organisation into a laughing stock.

Insiders say the logo was already emblazoned on to mousemats and pens before it was unveiled for employees, who spotted an 'alternative interpretation' of the logo within seconds.

A spokesman for OGC said: ‘It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that's looking to have a firm grip on Government spend.’